Select Page

Write out your one-sentence answer to the question, “Why should I do business with you?” Then ask yourself:

  1. Does your answer capture the prospect’s attention by addressing what they really want to accomplish?
  2. Does it position you as distinct in the marketplace? Specifically, would your competitors be likely to give the same answer you did?
  3. Is any part of it about you and your business (your perspective) or is it solely about what consumers can really accomplish (from their perspective) and why that’s important to them?
  4. Is it about convincing prospects to buy or does it speak clearly to a promise that provides the deep functional and emotional outcomes they seek?

Excerto de: C. Richard Weylman. “The Power of Why”.